Uttaranchal Institute of Management conducted a Student Development Programme on ‘Digital Marketing’ on April 15, 2019. Prof. Sanjeev Malaviya and Prof. (Dr.) Amit Joshi from ICFAI University’s Business School were the Guest Speakers. The programme was attended by Prof. (Dr.) Pradeep Suri (Director, UIM), Dr. Anshul Sharma (HOD-Management), Dr. Sonal Sharma (HOD- IT), Faculty Members and the students of UIM. Mr. Shivendra Singh Chaudhary was the Master of Ceremony.
First of all, Prof. (Dr.) Pradeep Suri felicitated the Guest Speakers and also briefed the students regarding the ever-rising importance of Digital Marketing in the business world. He further said that we are automatically getting used to Digital Marketing through email, Facebook, WhatsApp and a host of other accounts. Its knowledge is imperative irrespective of one’s specialization.
Thereupon, Prof. (Dr.) Sanjeev Malaviya described the salient features of Digital Marketing. He said that we are knowingly or unknowingly a part of someone else’s Digital Marketing. It is crucial not only for individuals but also for organizations. He told that there are over 566 million users of Internet in India and the figures are ever escalating. He said, “Digital Marketing is Getting Found Online”. Digital Marketing uses technology as an enabler. It is a platform for meeting the needs of consumers to generate profit. It is cost-effective and builds brands speedily.
Dr. Amit Joshi explained the concept with the help of six volunteer students who were blind-folded and were asked to shift a product from one person to another without speaking and later their eyes were unfolded. It was an exercise in Marketing. He told that instead of wasting time on Facebook one should invest it in Blog Writing which can prove lucrative. Vast fields are opening for income generation for anyone who is aware about Digital Marketing’s widening scope. The Experts invited questions from the audiences and satisfactorily replied to each of them.
The programme was highly informative and concluded with a Vote of Thanks delivered by Dr. Anshul Sharma.
