A two-week faculty development programme on the topic of “Research Methodology Using Google Analytics & SPSS” was organised by the Uttaranchal Institute of Management, Uttaranchal University, with the goal of fostering the professional development of the faculty members and acquainting them with modern analytical techniques. The goal of this programme was to significantly improve everyone’s knowledge while giving them the tools they needed to be as productive as possible.
The inaugural session of the program was held on 11 July 2022 at 12 PM. Dr Raman Nautiyal, Retired Scientist E, ICFRE was present as the Keynote Speaker on the occasion. Shri Jitendra Joshi, the Chancellor of Uttaranchal University, Prof (Dr) Satbir Singh Sehgal, Vice-President, Uttaranchal University, Prof (Dr) Dharam Buddhi, Vice-Chancellor, Uttaranchal University and Prof (Dr) Rajesh Bahuguna, Pro Vice-Chancellor, Uttaranchal University were the other distinguished guests. At the outset, Prof (Dr) Pradeep Suri, Dean, UIM, addressed the gathering and welcomed the keynote speaker of the day. He claimed that a nation’s ability to progress depends on the knowledge and experience of its researchers, both of which must grow through time. Additionally, he underlined the necessity of bridging the educational gap with the dynamic social changes that are occurring. He inspired faculty members to shift their methods and attitude towards research and use their newfound abilities to develop their analytical understanding.
The FDP was spread across multiple sessions. Dr Ajay Kumar Chauhan, Director FPM, UBS, Mumbai, Founder, and Chief Consultant Research Shiksha discussed the research process, explained various functionalities of SPSS software, and elaborated on bibliometric analysis. Dr Raman Nautiyal, Retired Scientist E, ICFRE focused on different Parametric and Non-Parametric tests used for testing hypotheses and discussed various regression and multivariate analysis techniques. Dr Rakesh Kumar, Assistant Professor, MNIT Allahabad discussed Structural Equation Modelling (SEM) approach, its assessment and Path Analysis. Dr Tejas Shah, Program Chair MBA, Institute of Management, NIRMA University introduced the concepts of Digital Marketing and focussed on Inbound Marketing. He also discussed the concept of Moment of Truth. Ms Nidhi Vishnoi, a non-conventional educationalist, trainer and entrepreneur discussed various strategies for digital marketing. Dr. P.C. Bahuguna, Associate Professor, UPES Dehradun demonstrated techniques for instrument designing and focused on the development of the questionnaire. Dr Bipin K Deokar, Sr Deputy Director, EPWRF Mumbai elaborated on the importance of time series analysis using data analytics techniques.
At the end, Prof Suri proposed the vote of thanks to all the eminent resource persons, dignitaries, technical and supportive team, and participants. He congratulated all the participants who attended the FDP with full zeal and enthusiasm. Upon the successful completion of the program, the participants were also felicitated.
