Uttaranchal Institute of Technology Faculty of Uttaranchal University Organising Online Webinar
On The Topic Digital Marketing 30 October 2020 30th October 2020, 2:00 PM-4:00 PM
Uttaranchal University IEEE Students’ Chapter & Department of Computer Science & Engineering organized an online workshop on “Digital Marketing” for all undergraduate students of UIT on October 30, 2020 Tuesday.
Webinar commenced with the Welcome Note delivered by Mr. Kapil Joshi, Assistant Professor, CSE, UIT. He welcomed Prof. (Dr.) Ajay Kumar, Director, UIT, Uttaranchal University, Guest Speaker Mr. Shivam Gupta, Senior Project Manager, Codx Solution, faculty members of different departments and the students. Prof. (Dr.) Ajay Kumar talked about the increasing role of technology in marketing of day to day businesses. He touched the multifaceted aspects of engineering that can be utilized to enhance the marketing on offline as well as online platform. Later, He thanked the speaker for delivering a session on digital marketing so that students of computer science & engineering stream specially, can be benefitted the most of it and may choose an attractive career path from the session. He also urged the speaker to help the students to choose the right tools and technology so that students can acquire appropriate skills to excel in the above domain.
Then Er. Gupta took over the session and talked in detail about the current trends in digital marketing and various methodologies adopted by the industry to deliver their products to maximum audience. He added, as digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace.
He told about many career perspectives in digital marketing domain such as Social Media Expert, Digital Communication Manager, Marketing Tech and Automation Manager, Performance Marketer, Marketing Analyst, SEO Expert etc in details.
At last, he answered many queries of the students pertaining digital marketing and its basics and also discussed upcoming opportunities through which students can build their career in the field of digital marketing.
The event was successfully concluded with Vote of Thanks proposed by Dr. Minakshi Memoria. This guest lecture turned out to be a huge success with the support of Mr. Somil Kumar Gupta (Event Coordinator- CSE) and Mr. Ravi Dhaundiyal (Assistant Professor- CSE).
