Now days, to connect with potential customers, digital marketing is extensively used through Internet, mobile devices, social media, search engines, and other channels. As compared to Traditional Marketing, Digital Marketing is now becoming a fastest growing industry of the 21st century and one must get a grip on this field to secure a digital marketplace. For effective management of digital marketing, one must possess the technical and managerial skills for developing digital marketing strategies. Understanding the need of current scenario of digital marketing industry, Uttaranchal University is offering a 3-year full time undergraduate BBA – Digital Marketing program.
BBA- Digital Marketing Program curriculum is designed by academia and industry experts with a strong professional and practical attitude. It uniquely interweaves theoretical, practical and experiential learning for the students through classroom sessions, laboratory trainings, & e-projects. Each and every learning content and learning method of the program is designed in a manner that students do not lose interest and grasp maximum learning through-out their journey of the program. Program mainly focus on courses Digital Management, Digital Design and Communication, Internet Technology, Social Media Advertising, Data analysis, content writing and so on.
Career Prospects:
The program offers a variety of specialties as well as a large range of career choices which includes Digital Marketing Manager, Search Engine Optimizer, Social Media Marketer, Content Marketer, and Content Creator for AR- VR, Video Editor etc. After completing BBA in Digital marketing, students are also eligible for higher education in the related or specialised field of management i.e. Masters in Business Administration.
| Programme Duration: | 3 Years |
| Eligibility: |
|
| Fee Structure: | Click Here |
| Programme Structure: | Click Here |
| Admission Procedure: |
|
