Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.
The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc. This 2 years program offer courses in the field of Economics, Management, Legal, operation, human resources, sales, marketing and so on. Teaching – learning pedagogy of MBA – Digital Marketing program involves not only classroom teaching but also hands on experiential learning through lab sessions, field projects, internships, interaction with industry experts, workshops, seminars and conferences.
Career Prospects:
After graduation in MBA with specialization in Digital Marketing have opportunity to absorb in the corporate world as Manager in social media company, as content writer, Digital marketing manager.
| Programme Duration: | 2 Years |
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| Fee Structure: | Click Here |
| Programme Structure: | Click Here |
| Admission Procedure: |
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