National Webinar on “Future Career Prospects of Digital Marketing”

With an intent to bolster the growth of the students and to familiarise them with the future prospects of Digital Marketing, Uttaranchal Institute of Management (UIM), Uttaranchal University, organised an online National webinar on the topic “Future Career Prospects of Digital Marketing” on December 2nd, 2022. This program was an endeavour to deeply enrich the knowledge of all participants and provide them with career insights on Digital Marketing with specific reference to the Insurance industry.

The session was held on 2 December 2022 at 3.00 p.m. Mr. Aftab Siddiqui, National head, Internet Marketing at Royal Sundaram General Insurance Limited was present as the Keynote Speaker on the occasion while our Head of Department, Dr Tilottama Singh welcomed the guest speaker and motivated the students for the session.

At the outset, Dean, UIM, Prof (Dr) Pradeep Suri addressed the gathering and welcomed the eminent keynote speaker of the day. He stated that while traditional marketing still has its place in the world, Digital marketing is quickly taking over, Thanks to affordability and analytics. He reiterated the benefit the students will acquire from the immense and versatile knowledge domain and experience of Mr Aftab Siddiqui. Sir emphasized the prospects of digital marketing giving examples of the Insurance industry.

The Speaker, Mr Aftab Siddiqui imparted knowledge to the students and focused on various key points during the session which are as follows:

  • Mr Aftab Siddiqui emphasized the various techniques of digital marketing.
  • Discussing the Royal Sundaram General Insurance Limited, in particular, he spoke about the various opportunities Digital Marketing holds in the coming future. He also emphasized on how digital marketers keep an eye on search engine optimization and keep track on how it affects website rankings.
  • He further shared with students how digital Marketing plays a significant role in decisions being taken in the service industry.

A vote of thanks to all the eminent resource persons, dignitaries, technical and supportive team, and participants was proposed by Ms. Manleenjot Kaur, Assistant Professor, UIM. Around 100 participants attended the Webinar with full zeal and enthusiasm.

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